Bill Parker, senior vice president of merchandising for Farm Fresh, took over as interim president as of September 15, 2012, and was promoted to President on March 4, 2013. On September 11, 2012, Gaelo de la Fuente retired as President "to pursue other interests". Farm Fresh president Ron Dennis retired and was replaced by Gaelo de la Fuente, vice president of retail operations support for SuperValu Inc., as of March 10, 2010. On November 4, 2009, longtime executive Gene Walters died at the age of 86. In August 1999, Richfood Holdings was purchased by SuperValu Inc. The company would have closed but the purchase by Richfood (Farm Fresh's biggest vendor) kept the company alive. In March 1998, Farm Fresh was purchased by Richfood Holdings, Inc., which also owned Shoppers Food & Pharmacy. In 1997, Farm Fresh made local headlines due to financial problems, which led to filing of bankruptcy. Rack & Sack stores and Food Carnivals closed by 2003, while The Market closed in 2011.įinancial troubles and SuperValu acquisition There were two locations, downtown Norfolk and Richmond, Va. The Market was a very high end store, beautifully designed interiors with an actual chef on duty daily preparing hot meals and specials. The stores were like a warehouse and customers bagged their own items. Rack & Sack was a bulk purchase style store similar to BJ's but no membership was required. Also, in the mid 1980s, Farm Fresh purchased Lou Smith Supermarkets, which had a strong presence on the Virginia Peninsula and Gloucester areas.īeginning in the early 1990s, Farm Fresh expanded into several new brands, including Food Carnival, Rack & Sack, and The Market. After that merger, Farm Fresh added the arch in its logo that Giant Open Air used at its stores.
#FARM FRESH FULL#
Farm Fresh merged with competitor Giant Open Air Markets in 1986 and acquired its 26 full line grocery stores and 43 of its "Tinee Giant" convenience stores. The name 'Farm Fresh' was chosen from entries submitted by local residents. Early years and growth įarm Fresh was founded by David Furman in 1957. History The Norge, Virginia Farm Fresh & Pharmacy store. This would bring the total to 4 stores, two owned by one owner and two by another owner. The owners of the store in Richmond announced in November 2021 that they were re-opening Farm Fresh #299 In Poquoson, Virginia and doors would open to customers by April 2022. Currently, three Farm Fresh stores remain in operation under different ownership. On March 14, 2018, it was revealed that parent company, SuperValu, would be selling 21 stores to Kroger (under Kroger Mid-Atlantic and Harris Teeter) and Ahold Delhaize (under Food Lion). The company was a wholly owned subsidiary of Eden Prairie, Minnesota-based SuperValu.
Its headquarters were located in Virginia Beach and its largest presence was in the surrounding Norfolk/Virginia Beach ( Hampton Roads) metropolitan area. At its peak, Farm Fresh called itself "Virginia's Grocery Store" because it had stores spanning the state.
Raphael Strumlauf and Mark Green (Richmond and Poquoson stores)Ĭhris Lee (Portsmouth and Newport News stores)Īrchived official website at the Wayback Machine (archive index)įarm Fresh Food & Pharmacy is a supermarket chain with four independently owned stores, all of which are in Virginia. Farm Fresh Food & Pharmacyīakery, dairy, deli, frozen foods, general grocery, meat, pharmacy, produce, seafood, sushi bar, snacks, wine, beer For the British television episode, see Farm Fresh Food (The Goodies).
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