Closing their existing distilleries and building a new, state-of-the-art operation in Midleton, County Cork, Irish Distillers realized that Tullamore D.E.W was too valuable and popular a brand to delist. Rather than invest in bringing the Old Tullamore Distillery back to life, John Powers & Sons merged with two other Irish companies to create the mighty firm Irish Distillers. With great reluctance and sadness, the owners sold Tullamore to a Dublin distillery John Powers & Sons. Before, during and after the Second World War, sales dramatically fell, accentuated by the prohibition of alcohol in the US, the Anglo-Irish Trade War, oppressive taxation and aggressive competition from Scotland, which was thriving. Unfortunately, events of the 20th century caused the business numerous headaches. Sales of this new exciting brand rocketed and it seemed that Tullamore would go on distilling for centuries. Shrewd, intelligent, ambitious but fair, Williams increased the distribution of Tullamore tenfold and introduced what has become one of Ireland’s most famous whiskey brands: Tullamore D.E.W, a simple reference to his initials. Williams as the distillery’s general manager, which was to prove to be the best decision that Daly ever made. After the death of Molloy, control of the business passed to his nephew, Bernard Daly, who appointed Daniel E. Irish Whiskey was one of the most well-known and respected spirits during this period, and sales quickly grew as the whiskey found a willing audience both at home and abroad. The Old Tullamore Distillery was founded at Tullamore – a rural gem situated west of Dublin – in 1829 by entrepreneur Michael Molloy. Yet in the middle of the 19th century, it all looked so very different. There were ghosts of former glories to be found everywhere – Tullamore sat idle for decades, its banks over-growing, its equipment degrading and a once-proud tradition fading into history. Enthusiasts could visit a distillery alright – you were just not able to experience whiskey being made. For decades, Ireland’s whiskey industry was almost a museum.
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